Why Your Business Should Use Email Marketing

July 30, 2009 by  

Email marketing is a very cost-effective way for a business to market its products or services to a wide audience. If you can plan a good email campaign with a quality business email list then you can get great results from it.

An important advantage of business email marketing is that it allows you to reach a large audience using minimal effort. It is relatively inexpensive to launch a business to business email marketing campaign when compared to other marketing methods. Often, you will already have your own email list that you have compiled from your own client base. If you don’t have your own list, then there are reputable business email list brokers that can sell you a list of business email addresses. The quality of these email lists can vary greatly, so be certain to find out where the list has come from and how recently it has been refreshed.

The cost to send out emails is also very low compared to traditional mailshots. Often, each email will cost less than a penny per email if sent in high enough quantities. Therefore, the cost is very low to broadcast an email marketing campaign.

Email campaigns can also be easily tracked. A large amount of very useful information can be tracked by the email marketer, such as open rates, click rates and bounce rates. This information can be used to refine your email campaigns. For example, you can alter the subject line of the email and track which version gets the highest open rates.

If you can afford it, then it is a very good idea to hire the services of a professional business email marketing company to design and send out your email campaigns. If you are aiming to optimise your response rates from your email campaign and increase your sales, then a specialist business to business (B2B) email marketing company should help you to increase your return on investment and generate better results.

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Comments

10 Responses to “Why Your Business Should Use Email Marketing”

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  2. wymannante burnes on April 20th, 2010 10:06 pm

    Sharing what matters to you – Connecting 'who' with 'what' — "Why the hell who you are actually matters in business" #140Conf

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  4. Angie Meeker on June 22nd, 2010 8:00 pm

    The Fifth by Northwest Area Commission is participating for the first time in the National Night Out on August 3. The highlight of the evening will be a Pizza Crawl! There are an astounding 12 pizza shops in Fifth by Northwest, and Bono is one of them!

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  5. ConnieCullen on July 24th, 2010 1:59 am

    At this point I think I'm on every politico's email list. Scariest was getting an email from Begala w/ subject line "my hair."

  6. Yeti on September 7th, 2010 6:40 am

    As long as you do something like enter the hours each day, yes, you can set up Excel to total things up however you want. It simply can't magically get the basic info unless you enter it. And it doesn't know how you want it totalled up unless you show it.

  7. Bob on September 28th, 2010 4:20 am

    Ask them approximately how much they spend on their credit cards. That will give you an idea of how wealthy they are. Someone's expenditure is a less personal question than what their income is, but you can infer their income from the answer.

  8. FRANCES JOY CAVENTA on April 25th, 2011 9:54 am

    E-Commerce Major Categories
    1.Four Major Categories of E-Commerc

    *Business-to-Consumer(B2C)
    *usiness-to-Business (B2B)
    *onsumer-to-Consumer or Peer-to-Peer (C2C/P2P)
    *Consumer-to-Business (C2B)

    How do they differ from each other?
    -B2C it provides a direct sale between the supplier and in the individual consumer while B2B isinvolves online
    transactions between businesses and C2C exchanges between/among consumers which can facilitate and provide the infrastructure,
    place and governance for the transactions/exchanges and last C2B is when consumers present themselves as a buyer group

    2.First wave is a direct selleling and in individul consumer the advantage of 2nd wave is includind Onlineshop.

    3.EDF-Electronic Funds Transfer=. Any transfer of funds that is initiated by electronic means, such as an electronic terminal, telephone, computer, ATM or magnetic tape.

    EDI-
    Electronic Data Interchange= The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations

    4.I observed all site has online shop they accept credit card for mode of payments

  9. Bob on June 25th, 2011 6:22 am

    Ask them approximately how much they spend on their credit cards. That will give you an idea of how wealthy they are. Someone's expenditure is a less personal question than what their income is, but you can infer their income from the answer.

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