Stand Out With a Custom Twitter Theme
January 24, 2010 by Tucker · 12 Comments
We all love to tweet, don’t we? But one thing that could really let you down about twitter, it is the available design templates on the popular social networking platform. Twitter is one of the most effective ways of promoting your online business, and in your bid to connect to as many people as you can, you would have observed that tweeters with the highest number of followers usually use custom twitter templates on their profiles, especially when they are synchronized with the theme on their websites.
But how can a starter get access to that? It is simple really. All you need to do is to think of your own twitter theme, and get your custom twitter background designed by best professional designers. Not only will a personalized twitter background distinguish your twitter profile page from the rest of the people on the network, but with the comprehensive information about you and your online business, you will be reaching potential customers more effectively than ever before through this social network, as you garner more respect of your followers for your tweets.
Your custom twitter theme and twitter background, which is coherent with your website theme, is your exclusive identity on the network, and this will surely strike the potential target market of your online business with the curiosity to learn more about what you have to offer. Particularly if you are capturing the attention of your audience with your interesting tweets, many of them will surely feel compelled to check your website out. But you have to create the right kind of impression on your followers, so that your tweets are responded to in the manner that you want.
Social networking has become a modern day fad, and with the rapid development in social networking platforms, businesses are promoting themselves by connecting to more and more of their target market than what they could have done without them, and in a way which people themselves feel interested in. You can maximize the benefit of your online business through the platform of social networking too, by choosing custom twitter templates for your twitter profile.
Online revenue Simple Not Easy
September 17, 2009 by Tucker · 10 Comments
One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. More precisely, there are many “gurus” who try to make it complicated. Aside from whatever motivation they might have to do that online profits occur from one simple equation –
Traffic + Conversion = Sales
– performed over & over again
There are MANY ways to get traffic (visitors) to your site and get them to take some action or “convert,” which will either result in more leads or (less frequently) result directly in more sales to your business.
So here’s the other simple rule — you only need to master 1 or 2 traffic methods and 1 or 2 conversion methods, and you will make money. You don’t need to master the entire kitchen to make a grilled cheese sandwich, and you don’t need to know EVERYTHING about internet marketing in order to add revenue to your business.
With that in mind, there are a few basic traffic techniques I’ve implemented in some of my sites and client sites that have universally and consistently WORKED. Here are a few of those methods — but remember, you only need to pick one or two:
Increasing Visitor Count
1) Twitter — highly effective for targeting your niche and developing the conversation with your customers and prospects. There really is nothing like it. However, most businesses don’t know how to use Twitter effectively. They spam with “sales tweets” — “Look at the cool new thing I’m selling.” The 80/20 rule is highly effective — 80% of your tweets should be about something interesting, funny or otherwise engaging… a question of the day like “What’s for lunch?”… anything to get people talking, laughing, thinking… Also, keep it consistent and be generous with re-tweets. A few tweets a day go a long way toward establishing a rabid list of followers. The wrong thing to do is to Tweet like a madman for a day or two and then disappear for a month. Or worse, don’t reply when someone direct messages you or @messages you. That’s like ignoring someone at a dinner party when they ask you to pass the gravy. You WON’T get any dessert.
2) Video marketing is a very fast way to rank your site and get lots of inbound traffic. Keep your videos consistent — don’t show up one day in a baseball cap and dark lighting, talking about the rain, and another day bouncing in a jungle gym screaming about business leads. Consistent message, consistent tone, consistent look & feel. Also, be sure to put a call to action in your video’s description, as well as the full URL of your website’s landing page, and use appropriate keywords.
3) Article marketing is an evergreen method for outstanding traffic generation, with one HUGE caveat — mix it up! Putting the same article on 400 article directories will get you nowhere fast. You will get a bump in traffic from all the inbound links until Google figures out they’re all the same article and basically count it as one link. There are content spinners out there that alter the content of your articles automatically, but you have to be very careful here as well. Most content spinners change a word or two to replace it with a synonym, or they mash up the article randomly so the output is basically junk that cannot be read. It has to pass human review. So if you’re looking for a quality content spinner, ideally you want to be able to change the entire sentence many times throughout the article, and then have it spin those into hundreds of different articles. That’s the professional way to do it. At the bottom of your article, have a call to action in the information field; a blurb about you (the author) and a link to a free guide the reader can pick up at your website.
Visitors Taking Action
1) Keep it simple. The landing page has to do ONE thing — get people to ACT. For this reason, it’s been called a SINGLE ACTION PAGE. Pear it down to the bare essence of what you need the visitor to do. Consider placing a video on the page with a very simple message, “Hey thanks for stopping by for my free whizbang. Just type in your first name and e-mail address and I will rush it right over to you. In just a moment after you send your information, you’ll get an e-mail with a confirmation link. Click that link and I will instantly send your free whizbang.”
2) Direct, direct, direct. Notice the video script in #1 above — see how we instructed the user on exactly what they need to do? And then we told them what to expect next, and what they would then need to do. And we closed with a reminder of the benefit — the free whizbang.
If you have trademarked the term “whizbang,” then I apologize in advance. ![]()
3) Test, test, test. ALWAYS have two versions of your landing page operating at one time. You can optimize your landing page using freely available Google tools in the Web Optimizer toolbox. You really can’t go on “gut” here — the data will be you every single time. Even on PPC ads, we have literally seen the addition of a question mark in the ad increase conversion by 16.8% So test, test, test.
Conclusion
These methods work on any business in any industry. Here is some social proof –
Local landscape designer increased her traffic by 7,342% (yes seven thousand percent)
- Local artist went from three visitors a day to an average of 41 visitors a day
- International digital publisher had zero e-commerce and started converting 16% of all traffic to revenue within 72 hours of implementing one traffic strategy and one conversion strategy
- Changing a landing page to a simple design on an e-book site turned conversion from an anemic two sales per week to eight sales a day — on the same traffic.
I hope this helps your business. The average business fails to do what it takes to drive traffic or achieve conversions to their website. While they exercise 20-30 traffic methods on average, they don’t do a single one effectively. There are many sources online to learn about effective marketing strategies, including free resources and some almost-free, like the definitive guidebook 750 Traffic Techniques.
Do-it-for-you solutions are also available; experience guides the appropriate strategy for the website and market. The biggest challenge business owners face is knowing which strategy to implement. Experimentation can be very costly in terms of time and lost sales… The key is to find a reputable marketing firm that offers a full range of customized services as well as downloadable products and courses to assist every website owner at every budget level.
Find Michelle MacPhearson
September 15, 2009 by Tucker · 8 Comments
Michelle MacPhearson is an internet marketer who integrates social media and Web 2.0 technologies and innovations into her marketing, and helps others do the same.
You can find tons of resources at her blog, MichelleMacPhearson.com. You may be particurally interested in the “Steal This Niche” series of posts, which is a set of videos walking you through the keyword research process. What’s even funner is that when you’re done watching the videos, you walk away with a high traffic and low competition keyword that you can target and build a site around. Yes, you really can steal Michelle MacPhearson‘s niche!
She’s also active on Twitter, Facebook and LinkedIn. If you’re using any of those services, you can connect with Michelle MacPhearson there and get up-to-date and innovative online marketing tips she sends out regularly.
One of her most acclaimed free reports, Social Media Daily, has been touted as better than paid products on the topic. Within Social Media Daily, Michelle MacPhearson walks you through the process of using Web 2.0 and social media sites to build the link popularity of your own site. It’s link building on the cheap, and this resource is the most comprehensive out there.
Another free resource you might enjoy is the Social Media Myth, where Michelle MacPhearson explains the reason most marketers aren’t having success with their social media marketing and devises a simple plan for you to follow. Unfortunately, we try to do too much with too little, the Social Media Myth is the answer.
Getting more traffic deploying Twitter For Business
September 11, 2009 by Tucker · 11 Comments
Web 2.0 property Twitter has created a media storm in the last few months with a frenzy of authority figures mentioning Twitter on their video casts , and business strategists saying that we can leverage Twitter to build thousands of followers , the interest in Twitter is at a record peak . You almost certainly know people on Twitter and your major suppliers have probably asked you to be their Twitter fan . And that is what I want to discuss with you today . What are YOU doing about it for yourself?
I don’t think many people understand the Twitter phenomena. And that’s probably because it can mean different things to different people.
But however you approach your Twitter strategy and there’s a great FREE training video about that at http://www.TrafficHug.com/twittervideo/ but whatever you do, you should be doing something. The least you’re likely to achieve is a handful of great relationships , ideally with some way of people finding you by your keyword, or your name. I mean a few people are just going to wonder if your business (or you) are on Twitter and type in twitter dot com slash acme widgets. Now it will be embarrassing is a cyber squatter is sitting on your own name, so another good reason to make sure you secure your place in the Twit’o'sphere. (By the way things can be done about cyber squatters, just ask me.)
In other articles we talk about how to get noticed for your keyword and how to manage your account for targeted conversion (also covered well in that free video I mentioned earlier) but let’s do something we can do right now.
A lot of people limit themselves to thinking Twitter traffic as stemming from Twitter internally . A concept most Twitter directories promote . But , the advantages of having your existing customers join you on Twitter are huge . So beneficial that we need to take action today .
A very quick solution is to add a Twitter “badge” to your existing web entities . It’s simply a graphic saying who you are on Twitter with a link direct to your Twitter identity. In the videos I mentioned , you’ll discover a lot more , but let’s stick to a simple badge for now .
WHERE CAN I CREATE MY BADGE ?
You can get your own customised Twitter badge at no cost from this website ;
http://wwwTwitterHug.com/twitter/category/badge/ – Custom Twitter Badge for free .
You simply paste the HTML code it provides in to your website, store, or blog and your customised graphic with active link, will magically appear .
It also works on WordPress blogs. I’ve placed them on all of my own blogs.
It is sealed in its own HTML DIV so should integrate easily almost anywhere.
If you create a table or div tag to position it in , then you can just paste the code in verbatim . With WYSIWYG html editors, there is usually an HTML “object” box you can place in the desired location and just place the code in to that. Adobe Dreamweaver users can just insert an AP Layer (from the insert menu) and then paste the code in to that using the HTML code view pane.
Once you’ve placed your badge, you can smile in the knowledge you have taken the right action, and before most of your competitors
What Are The Benefits from Social Network Sites?
June 17, 2009 by · 7 Comments
Educators, parents and carers increasingly recognize the importance of understanding the appeal and use of social networking services among young people. This may be to prevent or respond to a negative incident: cyberbullying or inappropriate content or activities. Educators should be encouraging students to involve themselves with the internet and invent new ideas.
Education should stem around embracing social networking sites , and their uses for education, but also on what types of information students should and should not be posting online. Security should also be considered part of the education process. This report by CNET recently exposed the dangers of allowing “friends” access to your personal information.
Users benefit by interacting with a like minded community and finding a channel for their energy and giving. Users can maintain a list of friends, a gallery of images, a personal profile, and comments and other forms of communication in order to network, and keep in touch with people all over the world. Users can also find fun photos of recent events, make donations online and learn about volunteering.
MySpace, for example, builds on independent music scenes. Facebook was originally used exclusively by US Ivy League college students while Bebo and Hi5 make it easy for school and college students to stay in touch with their friends. MySpace has a pact with Helio, a wireless joint venture between SK Telecom and Earthlink, that will allow users to send photos and update their blogs or profiles by cell phone.
MySpace.com is a social network that began to promote independent music and the socialite scene across the globe. Aside from being able to listen to new music and find out about the latest party, Myspace is a fun and artistic site where users can create unique profiles and share their favorite videos with friends.
Online marketing channels such as websites , electronic newsletters, email campaigns, and internet advertising are already being used by small businesses to save money on marketing, since these tend to be much less expensive than some older, more traditional methods. But with the popularity of sites like Facebook, Twitter, YouTube, and LinkedIn, small businesses are finding yet another marketing strategy that not only saves them money, but is also very effective in getting the attention of customers and the search engines alike and that strategy is social networking .
Facebook meanwhile chalked up a rise, although way off its mid 2007 hype peak when you couldn’t move for zeitgeist chasing “where is the Facebook angle?”.stories in the press and on TV. Facebook forced users to alter their privacy settings after the fact, and after some information may already have been broadcast.
Facebook and MySpace are currently the two most active social networking sites on the Web and are where many nonprofits are setting up profiles, launching causes, or networking. Given their popularity, fast growth, and current size, many of your existing or potential supporters may already be actively using these services, making them a good place to start.
squadron.blogs.event-management-uk.co.uk
Take Off The Google Goggles!
March 31, 2009 by · 6 Comments
So many marketers out there rely on good old Google for their income. And I don’t just mean rely… they’re practically slaves to the Californian search engine company. They do everything they can to get high rankings in Google or to comply with their Adwords. But what they don’t realise is… there’s a whole world of other traffic sources out there, once you really understand this, you’ll wonder why you even spent so much time with Lord Google in the first place.
For starters Twitter is one of the most visited sites on the net and with their newly introduced search engine function they are very likely to give Google a run for their money. After all people spend more time Twittering than they do idling around on the Google front page. Of course some of this will be tempered by Google Chrome which lets you search right in the address bar.
Nevertheless as outlined in the Affiliate Funnel System just recently, you can also get hordes of traffic from media buying – where you get banners placed on high traffic websites. You can get swarms of visitors from Social Media sites, from MSN and Yahoo too. Don’t discount the smaller search engines, they have a ton of cheaper traffic which you can take advantage of.
For anyone wondering how to make money online you need traffic and you need to convert that traffic. Conversion is a subject for another day but if you want traffic, the rise of super sites like Twitter makes it easy…
Twitter on Autopilot – (TTT) Twitter Traffic Tactics
January 18, 2009 by · 7 Comments
If you’re not using Twitter yet, you best believe you are missing out. Twitter is an online service that enables you to broadcast short messages to your friends or “followers.” It also lets you specify which Twitter users you want to follow so you can read their messages in one place.
Twitter is a very powerful social networking tool. Here are some easy steps to follow to use twitter effectively to build your brand, gain exposure, gain visibility and position yourself as a knowledgeable marketing resource.
1.) Send out an email for everyone to follow you on your list.
* Offer internet marketing tips & how to get traffic through your twitter tweets…..
* Since Twitter is not email based, it will get delivered 100% of the time no questions asked.
2.) Get involved with your followers. When you do this you are building relationships. Be active in the community and network with other people. Review their videos, articles, blogs, sites and give feedback to them.
3.) Branding – Communication will allow you to establish a reputation of an active twitter and helping people out.
4.) Video or Buzz Group – Rate, vote, digg people content. People love to see others checking out their content, and usually they will return the favor..
5.) Let them know out your articles, blog post, videos, press releases or newsletters and ask them for some feedback. This can also create a social buzz.
Powerful Tools To Use with Twitter:
Twitter application in Facebook – posts my Twitter updates to Facebook status. I seem to have a different network on Facebook than I do on Twitter so this helps spread the content.
twitter.ezinearticles.com – This is EzineArticles twitter research page. Lets you search & follow other marketers in your niche — very simple
TweetLater. Was explained in the video.
TweetDeck – Desktop application that allows me to show Twitter searches, DMs and Replies in one screen. There are any number of tools to get this done, but I like the interface of TweetDeck
Twtter lets you build your list while communicating at the same time. Email marketing is great but you have to build your list first before you can communte with them.
Twitter helps almost everything you need go viral.
No Time To Wait Take Action Now….. Check out Video Tutorials on making your twitter on auotpilot.
